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Implementing Effective Changes to Address Execution Challenges
Freedom from Project Surprises Newsletter - Issue #42
October 2008
In This Issue
News
Barriers to Change
Managing Change
How we can Help
Feedback
Quick Links
Managing Change or Change Management are analogous terms referring to the rolling out of changes to business processes and/or organizational structure. Many people cringe when these phrases are mentioned, largely due to our natural resistance to things being different today than they were yesterday; change pushes us out of our comfort zone. The harsh reality is that without an ongoing emphasis on change, things will stay the same and existing issues will continue to disrupt projects. We can talk about an issue at length, however, positive change will not occur until specific action is taken to fully understand the origin of an issue, followed by largely agreed modifications to resolve it. This month our newsletter is on managing towards change.

Jeff Jorvig, NPD Process Consultant
News of Interest
  • Leadership - Great article on the the new age of leadership titled "Leadership: Post-industrial management requires a different skill set". Go to article.
  • Interesting LinkedIN answers to my question on what motivates us to look at things differently. Here's the link to the Q&A.
  • Check out this web based solution to managing your NPD/NPI process here.
  • Check out our quick start instant downloads for managing design projects.
Leadership Quote of the month:
"Outstanding leaders go out of their way to boost self-esteem of their personnel.  If people believe in themselves, it's amazing what they can accomplish."
  
--Sam Walton
Breaking Down Barriers to Enable Positive Change
The majority of teams that I talk to have something that they wish would be different, something that has been a problem for a while and is limiting productivity or predictability in some fashion. What I find interesting is the length of time project thorns such as this continue. The difficulty gets plenty of dialogue around the lunch table, or at the local watering hole, however an actionable plan to do something about it is frequently put on the back burner. The reasons sited are typically one or more of money, time, "it will never get better" or "not my problem".

These long term project thorns are similar to an old pair of our favorite shoes. They may be ugly in ways, have obvious defects to most people and everyone is telling us we need to get new ones. We are blind to these facts because they are so comfortable and we know how to walk just fine with them. However, in reality they are probably causing us some physical problems that we may not even be aware of, since the negative change with time is so subtle. Why are we reluctant to buy new shoes? We are comfortable with the ones we have and new shoes will hurt for a while until we work into them. In reality we are afraid of how peculiar the new shoes will feel vs. the familiar old ones and how long it will take for us to adjust to them.

For our projects the major reason we tend to hold back on changing something is also fear centered more often than not. Ouch - am I really afraid to change something? The odds are high that fear is a major non-starter for implementing changes to improve a less than perfect workflow situation. Fear is the result of the unknowns that exist on the path to a change. If we diddle with something to make it better, will I be OK with any impact on my work situation? The common reasons for this fear are outlined below:
  • Things may end up worse after the change.
  • I already feel overwhelmed; will defining and making this change increase my load?
  • Skeptical - will my concerns/ideas be heard and addressed?
  • I may be impacted by a change in an unfavorable fashion.
  • Change of Habit - Things may not be perfect now, but I know what I am going to do every day when I go to work. How will this change my day?
  • I am not responsible for the issue we have. Will I somehow end up more responsible for the problem?
Ignore the reality of fears such as those identified above and plans for change will either never leave the starting gate or drag on and on without any attainable value, leaving you to potentially deal with "see, I told you that would never work" type of criticism. Acknowledgement and handling of the prospective fears will enable a smooth course to the development and roll out of a change.

So how do you handle the diffusion of the fears? The simplest means to a minimally fear filled, maximally beneficial change practice is "Broad Involvement". Each individual's potential solution vector will have different magnitudes and phases for a specific problem. They all need to be as aligned as possible to maximize the effective magnitude and the only way to do that is to engage them, really engage them. Any problem to be addressed and the resulting change will have far reaching impact; therefore a strategy of far-reaching inclusion rather than exclusion of individuals will alleviate fears and tip the scales towards success. Consider that the problem you want to resolve is rarely contained within a given organizational silo, although it may appear as though that is the case due to a narrow view of the project execution landscape.
Managing Towards Change - the Basics of Addressing an Issue
Making a change to address an workflow issue can be a fairly straightforward process, assuming some basic concepts are followed. A change activity must start off with a clear objective; be careful to keep any bias towards solution out of the objective. Succesful Change ChartAn objective must be purely results oriented such as "reduce requirements closure time by 30%" or "implement a scope change process that formally addresses any change in requirements and provides continuous clarity of requirements to the team".

People will be the most challenging aspect of a change because of their emotions, notions, passions, fears, opinions and motivations. Additionally each person is a firm believer that they have the right solution to what's ailing the organization.  Your mission is to align the majority of them to a common solution, one that they believe in. Failure in achieving this and any change is destined for the change graveyard. Inclusion over exclusion of individuals must be a priority, no matter how painful that may be. The pain of dealing with those excluded will be far worse later on than it will be by engaging them from the start.

Another major step is clearly identifying what it is that you are doing now; that is what is the current process of today. One of the greatest errors in implementing a change is to make any assumptions about how things are currently being done. You must investigate it, map it out and gain consensus that you have captured the "as-is process". This exercise in itself will likely be enlightening, with a lot of "I did not know you did that" or "I did not know you needed that" along the way. A success here will make a smooth transition to solutions. I always suggest formal discovery as a predecessor to defining the as-is process, thereby ensuring that no activities, decisions or deliverable expectations are buried and left behind.

The final step is to make the necessary changes and finalize consensus. The problem areas to be resolved should be fairly obvious; assuming some quality work was completed in defining the "as-is" process. Work out the solution possibilities in a brainstorming type fashion and then whittle them down to a largely agreed upon solution. Odds of 100% agreement are slim, although if you practice inclusion over exclusion of members, everyone will understand the behind the scenes reason for a decision. Those that participate will be apt to respect the decision, even though they may not fully agree with it. Document your changes, update any process guides and rollout the change. Follow this simple formula and you will successfully change something for the better, even when many believe it could not be done. Now do this again and again to become a practitioner of continuous improvement. Even better, let the ideas for change flow from the bottom up and then facilitate the details, decisions and implementations. Become an agent for change in everything you do, every day.
How we can Help
"Providing solutions to the hidden, behind the scenes project roadblocks that quietly steal early revenue opportunity"
  • Managing Change - If you have a thorn in your development process that has been impacting your businesses for while, it's time to remove it. We make thorns go away, pure and simple.
  • Discovery - Are you certain that you know everything that is impacting project execution? We are expert private investigators at uncovering the unknowns in an organizations development process.
  • NPD team workshop to improve planning, execution and monitoring skills.
  • Web based NPD workflow management.
  • Ready made downloads: schedule, checklist, analog design guide.
  • Increase design management bandwidth via Virtual Design Manager.
  • Full listing of common services here.
Contact us today via email, 480-895-0478 or 877-895-0478
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