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Maximizing Team Motivation
Freedom from Project Surprises Newsletter - Issue #49 May 2009
In This Issue
News
Team Motivation
Survey Results
How we can Help
Feedback
Quick Links
Over the last 6 months or so we have all likely experienced challenges in keeping teams motivated to the task at hand. We have been barraged with a continuous stream of deteriorating economic news and widespread announcements of headcount reductions. Now more than ever it's important to pay close attention to the team dynamics and keep teams motivated to maximize productivity, thus ensuring products are ready when the market rebounds. This month's newsletter is on the subject of team motivation. I will also share the results from a recent survey on the subject of project execution challenges.

Jeff Jorvig, NPD Process Consultant
News of Interest to NPD Teams
  • Twitter - I took the plunge into the twitter world and have been looking for possible project applications of this unique offering. Follow me at iccoach.
  • Any thoughts about using design tools in a externally hosted environment? Check out this blog on the subject of EDA tools as a Software as a Service (SaaS) offering and leave a comment. Maybe the acronym sould be EDAaaS?
  • In need of a simple yet effective way to develop, manage and monitor your new product workflow? Check out this web based solution to managing your NPD/NPI process here and be in control of your development activities.
  • Check out our quick start instant downloads for managing design projects.
Leadership Quote of the month:
"A sense of humor is part of the art of leadership, of getting along with people, of getting things done."
  
-- Dwight David Eisenhower
Maximizing Team Motivation
How would you view the motivation level of your team - more importantly is it at a point that negatively impacts the success of your projects? One of the key differentiators between a highly motivated team and a team in need of an inspirational tune up is in the way they deal with problems. A highly motivated team is continuously seeking solutions to execution barriers while a less effective team tends to identify someone else or another organization as the owner of solutions for the obstacles they are experiencing.

Here's the deal - any team's level of motivation is directly proportional to the leadership's ability to create an environment where motivation prospers. If an organization needs to improve the motivational quotient of a team, the process must begin with a change in the leaderships management and communication style. This begins the positive transformation in the way a team interacts with each other to alleviate the multiple challenges of product development, a key step in increasing a teams drive towards execution excellence.

The renovation of a team's dynamics to produce a heightened enthusiasm requires concentration on three specific management style themes - people, trust and fun. People are the nucleus of any team, trust strengthens the conduit of information transfer between the members and fun is the agent to enable productivity during the tough times.

People
People are the building blocks of a team, where no two of them are the same. The challenge is in understanding the qualities, strengths, weaknesses and objectives of each member and establishing project contributions that are as close a match as possible. The better matched an individual's project personality is to their project contribution, the greater their level of enthusiasm and productivity towards meeting project goals.

Emphasize the people aspects of projects and your team will respond by providing a higher level of support and passion in their contributions. Coaching, nurturing and training may be utilized to expand the individuals project personality to a level that will meet future needs; further strengthening emphasis on the people component of an organization.

Trust
Without first establishing trust there will be no credibility and without credibility the team remains skeptical and unmotivated. Be real and authentic with your team about situations as they arise - telling them how it really is. Honesty will breed credibility. Never use "secret" knowledge as a means to promote motivation within the team, they will easily discern this and credibility will be damaged. Build a solid foundation of trust and your team output will be maximized, they will do whatever it takes for success.

Fun
Have a good time, even in the face of significant challenges. Lighten up and find the humor in unpleasant situations. Celebrate incremental successes often. Play a good rousing game of Laser tag with the team when you hit tapeout! When a team is having fun they will produce to a higher level, always.
Why aren't the known Challenges Being Fixed?
I have just compiled the results of a survey to further refine understanding of the sources of roadblocks that new product teams experience during execution. A second objective of the survey was to identify the reasons that new product teams may be unable to gain the momentum to mitigate these negative sources of project impact. Or more simply - what prevents the known problems from being fixed. This new survey is a follow-up to the original findings from the July 2008 survey. Click on images for a full page view of the data.

Why don't we fix known problems?
This question ranked the primary reasons why known issues with project execution were not fixed. At the top of the list was a lack of motivation for the team to do so; the team was simply not interested in making changes to improve. At the bottom of the list was the lack of a real problem to be fixed.Enable Images to View Graphics

Sources of Project Challenges
This question was focusing on ranking the barriers to an ideal level of project execution. Making the top of the list as the greatest challenge was the clarity of individual requirements; team members were not clear on the details of their project contribution. At the bottom of the list were design tools, indicating that the tool sets available to the team were not a major obstacle to project execution.Enable Images to View Graphic
How I can Help
"Providing solutions to the systemic project challenges that quietly steal early revenue opportunity"
  • Discovery & Solution - Do you need to find and remove the the barriers to a predictable and streamlined new product flow? Our Discovery & Solution services provide the results you need.
  • Custom Surveys - Is there something in your organizational workflow or processes that you need to better understand? Our custom survey services are an economical solution to finding what you need to know.
  • Process optimization or re-engineering - Is something in your new product workflow troubling you? I will work with your organization to engineer a solution.
  • Requirements workshops - I will facilitate the timely closure of a high quality set of requirements for a specific product. If you have a complicated project where requirements closure is critical, this would be an ideal candidate for a workshop. More information can be found here.
  • NPD team one day workshop to improve planning, execution and monitoring skills for design projects.
  • Web based NPD workflow management.
  • Ready made downloads: schedule, checklist, analog design guide.
  • Increase management bandwidth via Virtual Design Manager.
  • Full listing of common services here.
Contact me today via email, 480-895-0478 or 877-895-0478
Feedback
To increase the value of this newsletter for you I would like to hear your comments.
  • What do you like or not like about this newsletter?
  • What subjects would you like to see covered in the future?
  • How is the format?
  • Ask me a question related to new product development and I will anonymously post and answer it here in this section.
Please email me here with any questions, comments or suggestions that will help me better serve my readers. I would enjoy hearing from you.