One area that must be closely monitored during
project execution is changes to project scope. If
this is
not done team members are not sure what is and is
not a real requirement and will usually assume it's
real. After all engineers love to engineer!
The team will quietly assume a new feature is a real
requirement and before you know it the schedule has
slipped. The term that I use for this feature
progression is "Feature Creep".
Feature creep must be managed and decisions need
to
be made by the project management team before the
design team is drawn into it. I suggest that weekly
design team meetings have a topic of feature creep
with the intention of ferreting out behind the
scenes changes in scope. Additionally, a key
interface that needs to be monitored is the
marketing/design team leader, since this is where
many scope changes will be born. If you do not pay
attention to the feature creep aspect of your design process, be
prepared for surprises to follow.
I am not advocating that change is bad and should
be
avoided. What is important is that there is
communication about a potential change and the
proper assessment is made before redirecting your
resources. It is really about being conscious that
potential changes will be discussed and that you have
mechanisms in place to gate scope change activities.