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Closing the Individual Objective Clarity Gap
Freedom from Project Surprises Newsletter - Issue #48 April 2009
In This Issue
News
Closing the Gap
What, where & how
How we can Help
Feedback
Quick Links
One of the most important questions to ask in assessing New Product Development project performance is this - "Does each team member have all the information they need, when they need it, thus allowing them to maximize their contribution to the project?" This is a simple question whose answer can provide great insight into a team's systemic execution barriers. The ability to answer this affirmatively indicates the organization has reached a level of individual contribution clarity that facilitates execution excellence. If your projects are lacking predictability, it is probably time to honestly look at the clarity of individual task objectives and expectations.

Jeff Jorvig, NPD Process Consultant
News of Interest to NPD Teams
  • In my efforts to further strengthen the client collaborative experience I am now using Basecamp to plan and track engagements. This enables a higher level of visibility for my clients during the proposal, planning and execution phases of projects.
  • In need of a simple yet effective way to manage and monitor your new product workflow? Check out this web based solution to managing your NPD/NPI process here and be in control of your development activities.
  • Check out our quick start instant downloads for managing design projects.
Leadership Quote of the month:
"Don't be afraid to take a big step when one is indicated. You can't cross a chasm in two small steps."
  
-- David Loyd George
Closing the Individual Objective Clarity Gap
Are you confident that everyone has had all the information required to perform his or her tasks for projects? If any task deliverable or activity has needed to be reworked or massaged in any way, they definitely did not. Clarity of individual objectives is one of the top three contributors to unexpected diversions and delays in projects. Enable images to see this graphicThis deficiency is often misunderstood, ignored and "assumed" to be under control. As an example of this misplaced assumption - the existence of ISO 9001 should not imply that the clarity of individual objectives is being addressed to the degree necessary.

Most project teams have a solid grasp of the timing expectations and responsible person for each task - the who and when aspects of the project activities. The primary reason for success here is that the information can be easily conveyed and interpretations of intent are rarely necessary. The expectations can be simply transmitted, captured and tracked in a project plan. It's "easy" information.

Where I see limitations in clarity is the what, where and how aspects of each of the tasks. This is the procedural information that does not easily fit into a single line description. Consider that for any project there are many "right" ways to do a specific task, the challenge is aligning everyone to the same "right" way. Failure to align expectations will lead to rework due to missed expectations between the deliverer and receiver of a task output.

The what, where and how objectives are procedural in nature and can't be easily integrated into a project plan. Detailed procedure descriptions, diagrams and flow charts are necessary to properly convey this type of information; this can't be done in a checklist or a project plan. There is another medium necessary to convey this type of information, one that is easily accessible and available to everyone. The chosen method must integrate into the workflow, not stand outside the workflow as a reference. Suitable communication of this information requires the addition of design guides and/or web workflow management systems.

Frequently there is an assumption that project plans, specifications and checklists cover the needs for communication of individual expectations. This is just plain wrong and will leave your project open to needless rework. Where both a predictable and streamlined path to new product revenue is required, it is essential to make sure each team member is clear on exactly what, where and how everyone is contributing to each project task. How far away is your organization from this ideal objective?
Addressing the What, Where and How
For any task, the who and when are generally clear and well known to the entire team; it's in the project plan and visited frequently during project meetings. Whereas the more procedural information that describes the specific what, where and how for tasks is often lacking clarity and left open to interpretation. This gap in clarity often leaves a project open to reworking of deliverables. The following sections provide some considerations for addressing procedural clarity - the what, where and how for task objectives in design.

What
This covers both the deliverer and receiver of any project deliverables. The primary consideration is that everyone has the same expectations.
  • Test mode handling expectations.
  • Specific model requirements.
  • Specific process and any process options.
  • Area requirements.
  • Power saving expectations.
  • Pinout, pin type and loading expectations.
  • Module level deliverable requirements for the chip.
  • Layout abstract requirements.
  • Specific documentation requirements.
  • Critical node descriptions.
  • Block diagram expectations.
  • Documentation requirements.
  • Routing blockage assumptions.
Where
You never want anyone guessing about where "current and released" project information resides. The worst-case sharing scenario is when email is used to send items around - very dangerous. Define locations for any shared information, identify release mechanisms to those locations and then legislate these repositories as the only way to share project information.
  • Location(s) of current requirements and specifications.
  • Location(s) for deliverables.
  • Location(s) of any non standard reference libraries, custom component models etc.
How
  • Valid reference libraries, components and tools/versions to use.
  • Design collateral validation requirements to minimize chip integration surprises.
  • Validation requirements to guarantee design quality.
  • Risk mitigation strategies and configuration options in support of them.
  • Review requirements - specifically what must be completed and what must be presented.
  • Simulation expectations - analysis types, stimulus, supplies, test benches etc.
  • Standards for RTL, naming conventions, ECO conventions, etc.
  • Schematic standards.
  • Procedure for version control of documents and design libraries.
Addressing the what, where and how completely and concisely will permit your organizations to experience a new level of predictability.
How I can Help
"Providing solutions to the systemic project challenges that quietly steal early revenue opportunity"
  • Closing the gap on project predictability - If your organization is experiencing problems with predictability in project execution, I have several options for discovering and mitigating the sources of unpredictability.
  • Individual Clarity - If your team is experiencing difficulties with clarity of task objectives I can bring closure to those challenges.
  • Process optimization or re-engineering - Is something in your new product workflow troubling you? I will work with your team to engineer a solution.
  • Requirements workshops - I will facilitate the timely closure of a high quality set of requirements for a specific product. If you have a complicated project where requirements closure is critical, this would be an ideal candidate for a workshop. More information can be found here.
  • NPD team one day workshop to improve planning, execution and monitoring skills for design projects.
  • Web based NPD workflow management.
  • Ready made downloads: schedule, checklist, analog design guide.
  • Increase management bandwidth via Virtual Design Manager.
  • Full listing of common services here.
Contact me today via email, 480-895-0478 or 877-895-0478
Feedback
To increase the value of this newsletter for you I would like to hear your comments.
  • What do you like or not like about this newsletter?
  • What subjects would you like to see covered in the future?
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  • Ask me a question related to new product development and I will anonymously post and answer it here in this section.
Please email me here with any questions, comments or suggestions that will help me better serve my readers. I would enjoy hearing from you.