Closing the Individual Objective Clarity Gap
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| Freedom from
Project Surprises Newsletter - Issue #48 |
April 2009 |
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One of the most important questions to ask in
assessing New Product Development project performance is this - "Does
each team member have all
the information they need, when they need it, thus allowing them to
maximize
their contribution to the project?" This is a simple question whose
answer can
provide great insight into a team's systemic execution barriers. The
ability to
answer this affirmatively indicates the organization has reached a
level of
individual contribution clarity that facilitates execution excellence.
If your projects are lacking predictability, it is probably time to
honestly
look at the clarity of individual task objectives and expectations.
Jeff Jorvig, NPD Process Consultant
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News of Interest to NPD Teams
- In my efforts to further strengthen the client
collaborative experience I am now using Basecamp
to plan and track engagements. This enables a higher level of
visibility for my clients during the proposal, planning and execution
phases of projects.
- In need of a simple yet effective way to manage
and monitor your new product workflow? Check out this web based solution to managing your NPD/NPI
process here and be in control of your
development activities.
- Check out our quick
start instant downloads for managing design
projects.
Leadership Quote of the month:
"Don't be
afraid to take a big step when
one is indicated. You can't cross a chasm in two small steps."
-- David Loyd George |
Closing the Individual Objective
Clarity Gap
Are you confident that everyone has had
all the information required to perform his or her tasks for projects?
If any
task deliverable or activity has needed to be reworked or massaged in
any way,
they definitely did not. Clarity of individual objectives is one of the
top
three contributors to unexpected diversions and delays in projects. This
deficiency
is often misunderstood, ignored and "assumed" to be under
control. As an example of this misplaced assumption - the existence of
ISO 9001 should not imply that the clarity of
individual objectives is being addressed to the degree necessary.
Most project teams have a solid grasp of the timing
expectations and responsible person for each task - the who and when
aspects of
the project activities. The primary reason for success here is that the
information can be easily conveyed and interpretations of intent are
rarely
necessary. The expectations can be simply transmitted, captured and
tracked in a
project plan. It's "easy" information.
Where I see limitations in clarity is the what, where and
how aspects of each of the tasks. This is the procedural information
that does
not easily fit into a single line description. Consider that for any
project there are many "right" ways to do a
specific task, the challenge is aligning everyone to the same "right"
way.
Failure to align expectations will lead to rework due to missed
expectations
between the deliverer and receiver of a task output.
The what, where and how objectives are procedural in nature
and can't be easily integrated into a project plan. Detailed procedure
descriptions, diagrams and flow charts are necessary to properly convey
this
type of information; this can't be done in a checklist or a project
plan. There
is another medium necessary to convey this type of information, one
that is
easily accessible and available to everyone. The chosen method must
integrate into the workflow, not stand outside the workflow as a
reference. Suitable
communication of this information requires the addition of design
guides and/or
web workflow management systems.
Frequently there is an assumption that project plans,
specifications and checklists cover the needs for communication of
individual
expectations. This is just plain wrong and will leave your project open
to
needless rework. Where both a predictable and streamlined path to new
product
revenue is required, it is essential to make sure each team member is
clear on
exactly what, where and how everyone is contributing to
each project task. How far
away is your organization from this ideal objective?
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Addressing
the
What, Where and How
For any task, the who and when are generally
clear and well
known to the entire team; it's in the project plan and visited
frequently
during project meetings. Whereas the more procedural information that
describes
the specific what, where and how for tasks is often lacking clarity and
left
open to interpretation. This gap in clarity often leaves a project open
to
reworking of deliverables. The following sections provide some
considerations
for addressing procedural clarity - the what, where and how for task
objectives
in design.
What
This covers both the deliverer and receiver of any project
deliverables. The primary consideration is that everyone has the same
expectations.
- Test mode handling expectations.
- Specific model requirements.
- Specific process and any process options.
- Area requirements.
- Power saving expectations.
- Pinout, pin type and loading expectations.
- Module level deliverable requirements for the
chip.
- Layout abstract requirements.
- Specific documentation requirements.
- Critical node descriptions.
- Block diagram expectations.
- Documentation requirements.
- Routing blockage assumptions.
Where
You never want anyone guessing about where "current and
released" project information resides. The worst-case sharing scenario
is when
email is used to send items around - very dangerous. Define locations
for any
shared information, identify release mechanisms to those locations and
then
legislate these repositories as the only way to share project
information.
- Location(s) of current requirements and
specifications.
- Location(s) for deliverables.
- Location(s) of any non standard reference
libraries, custom
component models etc.
How
- Valid reference libraries, components and
tools/versions to use.
- Design collateral validation requirements to
minimize chip
integration surprises.
- Validation requirements to guarantee design
quality.
- Risk mitigation strategies and configuration
options in support of them.
- Review requirements - specifically what must be
completed and what must be presented.
- Simulation expectations - analysis types,
stimulus,
supplies, test benches etc.
- Standards for RTL, naming conventions, ECO
conventions,
etc.
- Schematic standards.
- Procedure for version control of documents and
design libraries.
Addressing the what, where and how completely and
concisely will permit your organizations to experience a new level of
predictability.
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| How I
can Help
"Providing solutions to the systemic project challenges that
quietly steal early revenue opportunity"
- Closing the
gap on project predictability -
If your organization is experiencing problems with predictability in
project execution, I have several options for discovering and
mitigating the sources of unpredictability.
- Individual
Clarity - If your team is experiencing difficulties with clarity
of task objectives I can bring closure to those challenges.
- Process
optimization or re-engineering - Is something in your new
product workflow troubling you? I will work with your team to engineer
a solution.
- Requirements
workshops
- I will facilitate the timely closure of a high quality set of
requirements for a specific product. If you have a complicated project
where requirements closure is critical, this would be an ideal
candidate for a workshop. More information can be found here.
- NPD team one day workshop to improve planning, execution and monitoring skills for
design projects.
- Web based NPD workflow management.
- Ready made downloads:
schedule, checklist, analog design guide.
- Increase management bandwidth via Virtual Design Manager.
- Full listing of common services here.
Contact me today via email, 480-895-0478 or
877-895-0478 |
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Feedback
To increase the value of this newsletter for you I would like
to hear your comments.
- What do you like or not like about this
newsletter?
- What subjects would you like to see covered in
the future?
- How is the format?
- Ask me a question related to new product
development and I will anonymously post and answer it here in this
section.
Please email me here with any questions,
comments or suggestions that will help me better serve my readers. I
would enjoy hearing from you.
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